We are experiencing a huge shift to constant connectivity, consumers are turning to platforms for different reasons, king of which is sharing their experiences. We understand that an ‘always-on’ approach always wins. Brands succeed online when they capture consumer ‘micro-moments’ and create relevant opportunities to connect.
A huge part of ADE’s strategy is meeting consumers where they are and going big on smaller screens. The data speaks for itself. 74% of online adults prefer email for commercial purposes and 43.5 million people check email on mobile devices.
How the Web is currently accessed in Nigeria is also an indicator of mobile growth; Nigeria experienced a 21% growth in mobile subscriptions in Nigeria between 2014 and 2015. There has also been about 28% increase on web pages viewed on tablets and a 5% reduction on share of web page view on computers in that time frame. With about 76% growth of web users accessing on Mobile Phones compared to 20% computers – 2014 to 2015.
ADE Digital positions business to take their share of the online market, generating more leads and sales through digital mediums that deliver measurable value; Email Marketing, Mobile Messaging, Intuitive App and Web Notifications.